Joint Advertising Among Four Rochester Breweries


Other NY



In the late 1940s, four Rochester breweries (Rochester, Standard, Genesee, and American) formed an alliance for advertising purposes to try to stimulate pride in their local breweries and loyalty to the beers.

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Rochester Made Means Quality
Ales and Beers

Rochester Brewing Company
Standard Brewing Company
Genesee Brewing Company
American Brewing Company
13 inch diameter tray
Rochester Made Means Quality
Drink Rochester Made Ales and Beers

Copyright 2000, 2001 - J. Anthony Pompa
Last Revised - 01 February 2001